Digital PR

Stories worth covering, placed where they carry weight

Data-led campaigns, expert commentary and newsworthy assets that earn coverage from journalists and major publications.

Digital PR is the highest ceiling in link acquisition. A single well-placed story can earn coverage across dozens of publications that would never accept a pitch for a standard contributed article.

It is also the most demanding, because journalists respond to news, data and expertise — not to marketing copy. Our approach starts with finding something genuinely worth saying about your category.

We build the asset, place the story, and turn the resulting coverage into lasting search visibility.

What is included

Hand-vetted publication shortlist

Before writing begins you receive a shortlist with domain, topical category, organic traffic band, and the reason each site fits your niche. Nothing is placed without your approval.

Original, editor-ready writing

Articles are written by subject-matter writers to the host publication’s style guide — no spun text, no thin filler, no recycled drafts. Typically 1,000–1,600 words with original framing.

Contextual, in-body placement

Your link sits inside the argument of the article where it earns the click, not stranded in an author bio or a footer block.

Anchor text strategy

A balanced mix of branded, partial-match and natural-language anchors, mapped to your target pages and planned across the whole campaign rather than page by page.

Live URL reporting

Each month you receive a report with live URLs, publication metrics, anchor used, target page and placement date — everything you need for your own audit trail.

Placement assurance

If a live placement is removed within twelve months for reasons inside our control, we replace it on an equivalent publication at no additional cost.

How the work runs

Discovery call and audit

We review your profile, competitors and priority pages, then tell you plainly whether link acquisition is your bottleneck — and what to fix first if it is not.

Strategy document

Target pages, anchor distribution, publication categories, monthly volume and a realistic timeline, written down and agreed before work begins.

Approval and outreach

You sign off the shortlist and briefs. Our team pitches editors individually and manages every conversation through to publication.

Placement and verification

Articles go live, we confirm indexation and link attributes, and each placement is logged with its anchor and target page.

Monthly review

A report you can forward without editing, plus a call to adjust next month’s plan against what the data is telling us.

Who this suits

SaaS and B2B brands building topical authority

E-commerce stores strengthening category pages

Agencies who need reliable white-label fulfilment

Startups establishing a credible first link profile

Frequently asked

How many placements should I start with?

Most brands see meaningful movement with a steady cadence of four to ten placements a month sustained over two quarters. A single burst rarely holds; consistency does.

What is a realistic monthly volume?

Between five and thirty referring domains a month depending on niche difficulty and budget. We would rather place fewer strong links than many weak ones.

Are links dofollow?

We target in-body dofollow placements. Where a publication’s policy differs, we tell you before placement rather than after.

How long until I see results?

Indexation usually happens within days. Ranking movement typically becomes visible between eight and sixteen weeks, depending on competition and the strength of the target page.

What is a guest posting service, exactly?

A guest posting service researches relevant publications, pitches an editor an article idea, writes the piece to that publication’s standard, and places a contextual link to your site inside it. The deliverable is a live, editorially approved article — not a directory listing or a paid banner.

How much do guest posting services cost?

Price tracks the publication, not the word count. Most programmes sit between a few hundred pounds per placement on strong niche publications and considerably more for national or trade titles. We quote per shortlist, so you approve the cost before anything is written.

Is guest blogging still good for SEO?

Yes, when the article is genuinely useful and the publication has real readers. What no longer works is bulk guest blogging on sites with no audience — exactly the inventory we refuse to touch.